SEO or (Search Engine Optimization) is a sub niche of search engine marketing.
Unfortunately, with SEO, there are no shortcuts, You will need to carry out some hard work, especially in relation to the actual content of your site.
If you are looking to improve the search engine position of your site, you should consider this very early on when looking at using SEO.
These are some key points to follow:
This is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good. Also make sure everything is factually correct as well as grammatically sound.
Make Sure Your Page Titles are Descriptive
If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your site contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your site from the results provided by the search engines.
It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Use keywords in your page titles, meta tags, and also throughout the page content. That makes it easier for search engines to spider your page.
When I am going to optimize a site I always check out the competition by doing a search on relevant keywords to get a better idea of what’s already working out there.
Backlinks and Your Website
A backlink is a link which directs others towards your site. So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
The best way to generate good backlinking is through:
o Recipricol linking to other sites with the same content
o Site submissions to directories that allow free submissions and some paid directories
o Writing and submission of articles to online article sites
o Blogging and updating your blog regularly
As you will soon see, search engines are one of the primary ways in which internet users will find a particular website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives.
By: Stacey Wockenfuss
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