You are a savvy entrepreneur and have implemented a variety of Search Engine Optimization (SEO) strategies to help you with site rankings and marketing. It is likely you have placed keyword rich knowledge based resources on your website and you may have used SEO strategies in your Meta tag and Meta title information. However, there may be a strategy you missed.
Using the ‘alt’ attribute when placing photos may provide increased exposure to your site. Like Meta tag and Meta Title information, this attribute is not visible to your site visitor, but it does allow you to place keyword rich descriptions to your photos that ARE indexed by many search engines. Obviously you would not want to ‘stuff’ the photo with keywords because most search engines look for this type of abuse (one to three keywords or phrases is enough). We will look at how to develop the photo strategy in just a bit.
The motivation for Search Engine Optimization is to allow search engines to find as much keyword specific information about your site as possible. As a conscientious web site owner you try to find ways to help the search engine understand your site better. In turn, the search engine has the capacity to rank your site better as they begin to understand more clearly what your website offers.
The method of photo optimization has its roots primarily in HTML language. It might look like this – alt=”Precision Badminton supplies and instruction”
In this case following the ‘alt’ attribute the keywords or key phrase that can be indexed by the search engine is ‘Precision Badminton supplies and instruction’. I simply types in fifty or so characters and those relative few keystrokes have the capability of improving my site ranking, but I need to remember to do this with each photo I place on the site. By making it a regular habit to optimize your photos it will likely become standard operating procedure for all future photo additions to your website.
This technique doesn’t clutter up your website because it is placed in code that is not viewed by your site visitor unless they click ‘view’ then ‘source’ from their IE browser or similar functions in other browser applications.
This may seem like a small step in promoting your website, and you may be right. However, when this technique is added to other successful SEO strategies the odds greatly improve that this strategy can only help in overall site ranking.
By: Scott Lindsay
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