SEO is an abbreviation for search engine optimisation; it is used to describe the process designing your website in a way that it will appear higher in search engine rankings. SEO techniques are constantly changing and evolving so we are always one step ahead of the rest. In honesty, the largest part of my SEO work is based on instinct and intuition.
Search engine optimisation involves tuning a website so that it appears towards the top of organic website listings, when you consider that search engines drive more than half of online purchases in the UK you’ll understand the potential significance of search engine marketing and SEO to your business. The internet is an immensely powerful marketing tool. SEO marketing has a wealth of experience and have achieved proven results in a range of sectors and industries. As more businesses begin to use search engine optimisation as part of their marketing strategy, competition for space in the search engine results is becoming increasingly fierce.
A website that’s optimised for search engines can reap huge benefits on to your website and your business. By having an optimised site a company can compete with bigger brands and businesses on an international marketplace. Now is the time for businesses to move their pay per click campaigns to true organic search agencies, this is because search engine optimisation will lower your click costs and improve relevancy scores. The right SEO Company can make the difference in creating a successful online business. Getting to the top of the regular, organic search results is a make-or-break mission for your business. Choosing the correct partner for your online business is a very important step so why not get some independent views of the companies you’re looking at.
The internet can be a crowded, competitive and fast-changing marketplace. Statistics show that search engines are the preferred method of finding websites, with over 90% of internet users locating sites this way. The Internet may be a fairly new medium, but the principles of layout, design, clear and concise copy – remain unchanged. It is a fact that most web sites that thrive on the internet get found from the organic searches, not pay per click, which can be very expensive.
Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. The more traffic you get, the more customers you will convert and that equals profit. Websites with good search engine listings may see a dramatic increase in traffic and quality new leads. There are many cheap SEO services available to you online, which can deliver traffic to your website.
SEO is not really that complicated, there are no specials skills or science required. With a sensible internal linking structure, the right keyword rich content, and the right incoming links, any website can begin to achieve more visibility in Google, Yahoo & MSN via seo.
By: Leona Tenretni
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Before you make any other decisions about your website you should decide what your keywords are going to be. Why do this first? Why decide keywords when you don’t even know the name, domain, text, and layout you want? Shouldn’t you understand the design basics before you try and fit keywords into it?
Absolutely not. Keywords are a critical part of SEO, we all know that, but if you know your keywords when you get started, you can allow the rest to grow and develop from them. Knowing your keywords at the start allows you to implement them into important areas along the way, such as, for example, your domain name.
There is some debate as to whether having keywords in your domain name is all that important. Whether or not it actively boosts your search engine rankings can be argued, but its value is not limited to direct improvements. Consider links. The best link is one with the keyword directly in the anchor text of the link. If your keyword is “paperback novels”, then ideally, you want as many external links as possible to say “paperback novels.”
However, unless fit directly into text (and often even then), a link is expected to have the business name in the anchor text. You may be able to get sites to put you on their link page, but it is going to be more difficult to get them to put the exact keywords you want into the link. More likely, they’ll link to your business name.
But if your name includes your keywords you get the best of both. People who look at the links will see your name, and the search engines will see the keywords. You never have to worry about making your links look odd by stuffing them with a variety of keywords that may or may not fit the surroundings. Just use your name, and your link is set.
Knowing your keywords from the start will also be beneficial when selecting titles and headers, and when writing content. If you make it a point to incorporate keywords into content as you write it, you will have completed a portion of on-page SEO work along with the writing itself. You also won’t have to deal with the difficulty of going back into your writing and trying to force keywords into it later.
Writing with your key phrases already in mind allows you to write articles that will organically grow from them. Bear in mind that the search engines are highly sophisticated programs, and experts indicate that they even have a degree of ability to understand when keywords are being included solely for the point of having them, because they don’t mesh well with the existing text. Far-fetched you say? Certainly no more so than, for example, a grammar check on a word processor.
If you have your keywords selected before you begin work on your website, you can allow your site to develop in such a way that the keywords make the most sense. This is highly important, since the existence of the words is only useful for the first step: getting people to your site. Once they’re there, it comes down to site design, and a site designed solely for the search engines in unlikely to be successful in influencing a far more selective group–web surfers.
By: Dustin Schwerman
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