Many businesses are using social media networks for marketing purposes these days. Who can blame them? Social media is a quickly growing conglomeration of people from many countries, ages, and ethnicities who can potentially be exposed to your brand. Advertisers from the days when radio was the biggest medium would find it mind boggling that advertisers today can reach millions of people with very little effort. The difficulty with Facebook is consistently presenting interesting, informative content and interacting with people on a personal level.
Like other forms of social media, Facebook is a very viral community where news and items of interest spread like a wildfire. This is perfect for businesses trying to spread the word with new products or special promotions. Want to know what people think about your brand or product? Set up a poll or quiz on your Facebook page. For example, today Nabisco cookies gave out a coupon for a free box of cookies to everyone who became a Facebook fan of their profile. PopTarts recently had a poll on their Facebook page asking what new flavor of pastry they should create next. When I see something of note such as this, I forward it on to my brother, sister, and my mom. For the average teenager or social butterfly with hundreds of friends, this type of sharing can have a huge positive impact on the company.
Part of the beauty of online advertising is that instead of hoping to hit your target demographic on television, web site advertisement allows your target demographic to come to you through search keywords. There are currently over thirty-five million Facebook users. Of that number, over half of them check their Facebook profile every day. People on Facebook are also becoming more and more willing to interact and “rub shoulders” with advertisers. As long as you aren’t spamming or overly aggressive in your marketing techniques, people are willing to listen to your messages about your product. The more entertaining, weird, funny, unusual, etc. you can make that message, the more chance you have of going viral and reaching an enormous audience through your Facebook page. One company that understands this is Victoria Secret. Their “Pink” page is marketed as the “effortlessly cool younger sister” of the Victoria Secret brand. Fans can discuss what they like or dislike about the products, post pictures, and get information about shows and new products on a page designed for today’s teenagers.
By: Courtney Shipe
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