C and S Software LLC

World’s major SEO companies

Google, AOL, Info Space, Yahoo, Askewest, MSN, AltaVista, Lycos, AllTheWeb, Netscape, Looksmart, Go/ InfoSeek, Overture, NBCi/Snap, Kanoodle, IX Quick, Northern Light, Excite, DMOZ, WiseNut, Teoma, Hog Search, MetaCrawler, Dogpile Web Search Eureka, EuroPages, Free Find, Go.com, Mirago, Nerd World, Northern Light, Open Directory Project, OpenText, Planet Search, Scoot, Starting Point, UK Directory, Webtop, Yellow Web

SEO an Overview

The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages…

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

The overall SEO involves:

o Attracting prospects to a web site

o that is properly designed to encourage visitors to browse like Web Site Design

o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

The overall SEO involves

o Attracting prospects to a web site

o That is properly designed to encourage visitors to browse like Web Site Design

o Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study
o Do you have any intent to sell your product yourself?

o Do you have any intent to sell this product through a traditional retail channel?

o Have you decided to sell this product via the Web?

o Determine What You Have To Sell

o Determine Who Already Needs What You Have To Sell

o Determine What They Will Pay For What You Have To Sell

SEO Guidelines -

o Obtain A Domain Name And Site Host

o Search Engine Marketing Through Links

o Search Engine Marketing Through Public Relations

o Search Engine Marketing Through Banners and Print Media

o Search Engine Marketing Through Strategic Relationships And Reciprocal Links

o Search Engine Marketing Through Email Discussion Groups And News Groups

o Search Engine Marketing Through A Bulk Email Program (Careful!)

o Measure Progress And Change Only One Thing At A Time

o Proceed to Search Engine Placement Tactics and Tools Page

Develop A Website Using These Principles:

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

1. It must showcase the need that your product addresses (public interest)

2. It must showcase the solution that you are offering.

3. It must provide instant gratification (for information and access to the solution).

4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.

5. Allow the visitor to buy your product (or, if a service, allow them to contact you).

6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!

7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

8. Change the site often (at least once per week) to give users a reason to visit again and again.

9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.

10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.

11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.

12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8

SEO is an abbreviation for search engine optimisation; it is used to describe the process designing your website in a way that it will appear higher in search engine rankings. SEO techniques are constantly changing and evolving so we are always one step ahead of the rest. In honesty, the largest part of my SEO work is based on instinct and intuition.

Marketing

Search engine optimisation involves tuning a website so that it appears towards the top of organic website listings, when you consider that search engines drive more than half of online purchases in the UK you’ll understand the potential significance of search engine marketing and SEO to your business. The internet is an immensely powerful marketing tool. SEO marketing has a wealth of experience and have achieved proven results in a range of sectors and industries. As more businesses begin to use search engine optimisation as part of their marketing strategy, competition for space in the search engine results is becoming increasingly fierce.

Business

A website that’s optimised for search engines can reap huge benefits on to your website and your business. By having an optimised site a company can compete with bigger brands and businesses on an international marketplace. Now is the time for businesses to move their pay per click campaigns to true organic search agencies, this is because search engine optimisation will lower your click costs and improve relevancy scores. The right SEO Company can make the difference in creating a successful online business. Getting to the top of the regular, organic search results is a make-or-break mission for your business. Choosing the correct partner for your online business is a very important step so why not get some independent views of the companies you’re looking at.

Internet

The internet can be a crowded, competitive and fast-changing marketplace. Statistics show that search engines are the preferred method of finding websites, with over 90% of internet users locating sites this way. The Internet may be a fairly new medium, but the principles of layout, design, clear and concise copy – remain unchanged. It is a fact that most web sites that thrive on the internet get found from the organic searches, not pay per click, which can be very expensive.

Traffic

Traffic levels over the last four months have doubled from 5,000 to over 10,000 unique visitors per month. The more traffic you get, the more customers you will convert and that equals profit. Websites with good search engine listings may see a dramatic increase in traffic and quality new leads. There are many cheap SEO services available to you online, which can deliver traffic to your website.

SEO is not really that complicated, there are no specials skills or science required. With a sensible internal linking structure, the right keyword rich content, and the right incoming links, any website can begin to achieve more visibility in Google, Yahoo & MSN via seo.

By: Leona Tenretni

About the Author:

- It’s All About Quality Links

Did you know that 89% of search engine traffic goes through Google? Google is number one in search engine traffic. Therefore, you need to optimize your website on Google. Other search engines recognize that Google is the leader in search engine traffic. Therefore, other search engines are modeling their search engines off of Google. So if you optimize your website for Google then it will work well with the other search engines.

Internet marketing gurus know that you need to take full advantage of Google’s search engine traffic. Therefore, they have intensely examined Google’s search engine algorithm. This analysis enabled them to implement the most effective way to optimize their web pages.

The strategy they created works for any website. Let’s talk about how you can apply this strategy to your squeeze page. Why your squeeze page? Your squeeze page is the most important part of your website. It is where you will earn subscribers to build your customer list.

First, take a look at your website. You should see your address bar at the top. Next to it you will see the Google toolbar. The Google toolbar will give you the Page rank. Page rank measures the importance of the website as determined by Google. Page rank is 0 to 10. 0 is the lowest and 10 is the highest. You should strive to get a higher page rank. A page rank of 10 is the best.

A common myth is that a high page rank comes from what is written on your website such as content and metatags. This is a myth. It doesn’t matter what type of content you have on your websites. It has to do with what other websites are saying about you. This comes from website links. You want to have incoming links pointing at you. The more websites that point links to you, the higher your search engine rank will be. Links are like votes. The more votes you receive from other websites, the higher your page rank will become. It’s all about links.

The number of incoming links you receive is not as important as the quality of the links. The websites that link to you need to be of high quality and importance. You want to focus on websites that have a high page rank. Those are the websites that you want pointing to your website. You can find the page rank of these websites by going to them and checking their Google rank from the Google toolbar.

Strive to find other websites that have a high page rank. See if you can swap links with them. You want them to “vote” for your website by pointing at your website.

In Search Of The Best Keywords?

Follow These Strategies

The copy on your Internet business website should contain keywords. What are keywords? Keywords are words and phrases that Internet visitors typically type into search engines. For example, a website visitor may type “Internet Marketing” into the Google search engine. Google then searches for websites that contain these keywords. The placement of each website in the search engine results relies on a variety of factors including page rank. Therefore, it is important to have quality keywords that relate to your niche.

By: Peter Rosen

About the Author:

SEO companies provides search engine friendly web site design and also have capability to revamp of your existing site into a format acceptable for search engines or marketing your existing web site design in worldwide, we are expert in providing Search engine Marketing and Optimization (SEM) Services.

SEO companies search engine marketing services, search engine optimization and search engine friendly CMS web development will give your business a opportunity to succeed on the Internet with adapt made solutions at viable prices.

It is sometimes difficult to define your Search Engine Marketing or SEO program, so we afford a full suite of online services, search engine marketing and SEO consultancy sessions, adapted to the individual requirements of your site. Working closely together can accomplish a firm Return On Investment for your organization.

SEO Consultancy offers a complete natural and paid search engine solutions proven to increase sales and customers for your business. Our specialist search engine optimization strategies and Pay Per Click campaign supervision will provide you with targeted web traffic and instantaneous results.

Learn more by taking advantage of our free website analysis and consultation and we’ll let you know how we can start helping today. Given the perceptual atmosphere, it is hard for business decision makers to know whom to trust, especially after reading about or having bad experiences with the SEO industry, but we are experienced to a great extent in SEO consultancy and promotions to deliver all the tasks required for your website.

SEO companies are having expert Search Engine Optimizers who help in promoting your site with high rank in short span of time because sites that rank well on search engines have a much better chance of converting visitors to customers.

We employ merely the latest industry conventional, Spam-free SEO approaches to help website rank at the top of search engine listing outcomes. Even if your company has its own SEO team, even then we can help to develop an Internet marketing policy for you.

If your company requires experienced SEO consultants to develop and implement a website promotion campaign then also we always look forward to you.

By: Subhash Bose

About the Author:

SEO (search Engine Optimization) – 85% of all website traffic originates from search engines. Our optimization experts understand that skillful keyword selection and placement, good content writing, and short and precise meta-text are the key elements in the Search Engine Optimization (SEO) process. As e-marketing specialists, we have an excellent understanding of search engines and can advise you on your optimization trategy. Whilst there are no free shortcuts to the top of the list, we can employ design, content, research and analysis techniques that will contribute significantly to the overall success of your search placement.

Our SEO and marketing staff begins by checking the current status of your website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, we use the gathered data and create a list of the most highly trafficked and targeted words in your industry and will consult with you about the best option of Internet marketing strategies and web promotions for your business including Pay Per Click advertising and Search Engine Optimization. We pay careful attention to these elements during optimization, so that you may maximize your return on your investment into our affordably priced SEO services.

Search engine marketing is critical for today’s businesses to keep the competitive edge and maximize internet exposure. Our highly refined and tested methodologies and optimization techniques will increase your website exposure. and assure top positions.

By: Kashif Jehan

About the Author:

SEO or (Search Engine Optimization) is a sub niche of search engine marketing.
Unfortunately, with SEO, there are no shortcuts, You will need to carry out some hard work, especially in relation to the actual content of your site.

If you are looking to improve the search engine position of your site, you should consider this very early on when looking at using SEO.

These are some key points to follow:

Good Content

This is probably the single most important point you should remember when doing SEO, especially if you want your site to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good. Also make sure everything is factually correct as well as grammatically sound.

Make Sure Your Page Titles are Descriptive

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your site is about. This will then allow people to scan through the search results they get, and are able to quickly determine if your site contains what they are actually looking for. Also, it should be remembered that the page title is also what is used in order to link to your site from the results provided by the search engines.

Keywords

It is important that you make sure the selected words you use meet your marketing criteria. So do not pick words which are too general. Using words that are more specific will result in a higher ranking for your site. Use keywords in your page titles, meta tags, and also throughout the page content. That makes it easier for search engines to spider your page.

When I am going to optimize a site I always check out the competition by doing a search on relevant keywords to get a better idea of what’s already working out there.

Backlinks and Your Website

A backlink is a link which directs others towards your site. So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.

The best way to generate good backlinking is through:

o Recipricol linking to other sites with the same content

o Site submissions to directories that allow free submissions and some paid directories

o Writing and submission of articles to online article sites

o Blogging and updating your blog regularly

As you will soon see, search engines are one of the primary ways in which internet users will find a particular website. So that is why a site with good search engine listings is likely to see a dramatic increase in the traffic that it receives.

By: Stacey Wockenfuss

About the Author:

Search Engine Optimization is actually much harder than it looks at the surface. The reason therefore is that Google has made it very difficult to figure out whom they will put at the number one spot next time. There are however some light in the tunnel.

If you put enough effort in it, SEO or Search Engine Optimization can be mastered like anything else. A good search engine marketing consultant with experience shouldn’t have too much of a problem of getting a website to the top. There are however more to it than just changing Meta Tags and building links.

When you want to optimize your company website, you have to make sure that you find the right person to assist you. It can cost your business a lot of money to optimize your website and therefore you have to make sure that you use the right people.

Having that said, it can also bring your business some valuable customers and advertising for many years. Some of my sites have been in the number one spot on several search engines including Google for many years.

Being on the first on second page on Google can have a big influence on the amount of traffic that you receive. The first page brings about 90 percent of all the keywords business in. If you have the number one spot on a specific keyword you can count on 40% of the traffic. The important point about this is that you should use your resources very careful to ensure you rank in the right places.

Not just any keyword will do. Doing a Keyword research is of the utmost importance to the traffic that the specific website will bring in. Spending money on keywords with low traffic value and very high competition is not a good choice. The most probable keywords that your customers would use can be a good starting point for your research. Then do a keyword research to see which keywords will benefit your site the most.

Not only is Search engine optimization essential to your site, but it is also important that you see to it that it is done properly. To do SEO properly there are many on-page as well as off-page factors to consider. complete your internet marketing plan with a well written plan for optimization.Plan your budget to give enough attention to your ranking and your results will be lasting for a long time.

By: Christo Fouche

About the Author:

Search engines can deliver the most ammount of traffic to your website, because of that it is very important to take your time to analyse and optimise your websites ranking in search engines, but there are other ways to get more traffic to your website (internet marketing) which I will discuss in later articles.
Meta Tags

Meta tags are very important in search engine optimisation, without important meta tags like keywords and description, there is a big chance you won even be listed on the first two pages.

Meta tags should be within the head tags of your document and have the following syntax (without the first space):

Keywords

Keywords are the most important in whole seo-world, without them, say goodbye to a successfull ranking in search engines. Choosing and optimisating keywords is not easy as most people think. You have to now your target audience and what keywords will be searched for, it is very important that your content contains your main keywords atleast five to even ten times. Try asking serveral visitors if they found your site via a search engine, if so, ask them what keyword they searched for. They keyword that is the most popular for your website should get the most optimisation.

When your done choosing your keywords and when you know wich of them are the most important, we can move on the more a little bit more technical work. The most important keywords (and the one that are the most in your content) should be placed in the beginning of your keyword-list. Then the less important keywords follow (all seperated by commas). Also remember, also include other spellings, synonyms and keywords with and without spaces between words than can be written like both. You should atleast have about 15-20 unique keywords.

Description

The description of your website is also very important but I’m not going to cover it in depth. A good description should contain a minimum of 30-35 words, about 5 of them (minimum) should be keywords. Also make sure your description reflects your content and tells exactly what your website is about. The same tips as for keywords, try using alot of synonyms and lists of keywords.

Subject

The subject is usually one sentence wich represents your sites whole content. Again, try using keywords in it. This isnt used very much be can make improvement for your ranking.

Copyright

States your company name and year(s) of foundation. Not very important for search engine optisation.

Author

The page creator. Not very important for search engine optimisation.

Language

The language of the webpage, used when people search local (country/language-based) with a search engine, only webpages that match the searched language will be shown.

Title Tag

The most made mistake is putting only your company name in your title, that way, your ranking will only be optimised for your company name. Nobody will search your company name in a search engine, if they now it, they would directly go to your URL. To get the best ranking you should have page titles depending on your content, like an article name, etc followed by your company/website name and atleast three keywords.

URLs

Having search engine friendly URLs is very important because a lot of search engine just dont index dynamic URLs like [http://www.jochenvandevelde.com/view.php?what=article&id=5&sort=asc&by=name]. If you want to learn how to make search engine friendly URL, please visit my tutorial about it. Remember, when making search engine friendly URLs, don’t base your URLs on an id like [http://www.jochenvandevelde.com/tutorial/5], but use their full name like [http://www.jochenvandevelde.com/tutorials/search-engine-friendly-urls]. Then, when people search for search engine friendly URLs, your site will be ranked higher because the keywords are in your URL.

By: Richard Lahaie

About the Author:

Search engine optimization is a process of improving a website to get it crawled and listed properly in search engines. This process of optimizing a website is commonly termed as SEO.

When a user types in a term to search, they display a number of results. All these results match the search term and these terms are known as keywords. SEO is used to research and identify these keywords for a specific website. These keywords are then used in descriptive sentences within the website so that when a search engine crawler, crawls the website, it takes notice of these keywords and list the website in search results for that very keyword.

History of SEO

In mid 90s, when search engines were emerging and internet users had started to use them for collecting information, some webmasters realized the power of a search engine. These webmasters knew that in future, search engines will be the most widely used internet applications and they started to study the algorithms these applications were adopting.

Search engines at that time were mostly relying over the information provided to them by a webmaster. The process involved was; a webmaster had to submit his website to a search engine. In addition to the URL of the website, he had to provide the Meta information that included title, description and keywords, of the website. It would then crawl the website and was considered to give a special consideration to the website for the keywords that were submitted.

The search engines had to suffer from ranking manipulation and abuse as they were mostly relying on the information provided by the webmaster. A search engine would be considered a good one only if its user will get the required information from the search term he entered. In this case, many of the webmasters tried to misuse the search engines to generate traffic to their websites. Misuse and abuse was carried out by providing misleading keywords during the website submission. These and other such techniques were termed as Black Hat SEO.

SEO in Current Times

Search engines have developed to a level where not everyone can have a clear understanding of how they work and how and why a website is ranked higher than others for a specific keyword. In current times, these most widely used internet applications have improved very much. Complex mathematical algorithms are used to rank websites in search results.

The leading search engines of the world do not reveal how exactly they rank websites but some known factors are the descriptive Meta tags within the HTML of a web page and its relevancy to the content of that page. A combination of number of links pointing to a website and their quality is also an important factor.
SEO in current times can be defined as a combination of a good and powerful optimization of a website, also termed as on-page optimization, and quality of content relevant links pointing to that website, also termed as off-page optimization.

SEO has become an integral part of every website these days. Most of the webmasters have an idea about it and they usually carry it out by themselves. This effort of in house SEO is mostly for small websites. For relatively large and quality traffic oriented websites, professional SEO services are offered from a number of companies.

SEO is the most important part of an internet marketing campaign. It drives quality and targeted internet traffic to a website. In addition to SEO, webmasters also require advertising campaigns to drive traffic to their website. While calculating the ROI of a website, internet marketing, that combines both, SEO and advertising, turns out to be the most persuading technique and it should be implemented with properly setting up an analytical application to measure the true success of the website.

By: Waqqas Alvi

About the Author: