Category Archives: Small Biz Marketing
What Is Responsive Design And Why Should I Care?

Responsive design is one of the web design industry big buzz words right now. If your wondering what this is and why you should care (which you should if you have a web site) read on and I will give you the details in simple term if your not a nerd!

reponsiveIf you look at the image to the left, this web site is a good example of a web site that was built using responsive design technologies. Basically it comes down to adding code to a web site that detects the users screen size and adjusts what the web site looks like so it can easy be seen on a phone, tablet or computer.

The web site is a single site which adjusts what it looks like based on what the user is using to access the site. In the old days, web designers would direct the user to a separate web site if they were on a mobile device. With responsive, this is not needed. Its pretty cool technology and makes web site much more user friendly for visitors regardless of what type of device they are.

Now the fun part, if your saying to yourself, who cares about all of this responsive design mumbo jumbo? Technology changes fast and now more than ever, people are accessing the Internet with their phones and tablets. A site that is not responsive will be hard to read on these devices (especially a phone) and probably will cause visitors to the site to hit the back button and not contacting the business to inquire or purchase the service or products they are selling. Simply these businesses are turning away potential money if they do not have a responsive design web site.

If you don’t know if your site is set up with responsive technology, try visiting your site with your mobile phone. Compare it to our site (which is responsive), notice how the navigation changes and how large the text is to read (or not read) without having to expand the site manually in your phones web browser.

Internet_UseI did a little bit of research on cell phone use and found some very interesting information from the Pew Institute. The research found that 91% of American adults own a cell phone and many use the devices for much more than phone calls. In fact 60% of cell phone owners access the Internet with their phone.

In fact from 2009 – 2013 there was a significant increase of people accessing the Internet from their phone (take a look at the image to left) from 29% – 60% (you can click on the image to make it bigger if you can’t read it) Also, those with an annual household income of over $75,000 a year are particularly likely to access the internet via cell phone.

In other words, these are people with the money to spend to buy your service or products!

What is crazy about this is, the numbers now may even be higher and the trend is moving away from the traditional PC accessing the Internet to the phone type devices. You can checkout the full article by Pew Research here: http://www.pewinternet.org/2013/09/19/cell-phone-activities-2013/. I think you will find this an interesting read if your using a web site to promote and market your business.

Is your site responsive? If not, we would love help you design a new site with modern responsive design technology. The numbers speak for themselves and, you may be turning away allot of your traffic and new business if you don’t have a responsive site!

 

Using Buying Keywords In Your Posts

Using Buying Keywords In Your Posts

Are you using buying keywords in your blog posts or articles you write for your web site? If not you are missing out on those searchers on the web that are looking for solutions to problems that they are having. This is a different way of thinking about writing when you start to approach your blog or web site content with this strategy in mind. This can be one of the reasons you are not getting new leads or sales from your web site. Let me give you some examples of what I am taking about so you can start writing your blog posts with buyer keywords in mind. Continue Reading →

Free Copy of Google+ Book

google_plusGet a free copy of  What the Plus! Google+ for the Rest of Us By Guy Kawasaki https://ssl.gstatic.com/s2/oz/content/WhatThePlus.pdf Continue Reading →

Nine Reasons To Use WordPress For Your Site

Whether you’re just getting you business started and you are still learning how to improve your online presence or you have had a site for a while and you just aren’t happy with it, you may have heard of WordPress and might be wondering what WordPress is. Continue Reading →

How To Blog For Cash

How To Blog For Cash

In this posting I will teach you how to blog for cash. It is possible to make money simply by setting up and running a blog. The great thing about this is you can start your blog while you are working a normal job and build it up by adding new posts and features. I think this is one of the best ways to make money online so let’s get started explaining the process. Continue Reading →

Facebook Ads For Business

facebook ads for businessCreating advertising campaigns on Facebook may be one of the best ways to get some fantastic new leads for your business. The great thing about using Facebook to advertise is the cost per click is much less than trying to use Goodle adwords to advertise your business. Continue Reading →

Local Seo For Businesses

Local seo for businesses A questions I get quite often is what is the best way to do local SEO for businesses. When you want to gain a great spot in a search engine such as Google you have to do your research when you are creating your pages or new blog posts. It does no good to try to optimize your page or post with a keyword that does not get searched on or has way too may competing pages. Continue Reading →

YouTube Marketing For Small Business

YouTube Marketing For Small Business

Did you know that YouTube is the number 2 search engine in the world only outdone the giant Google? Also did you know that Google owns YouTube? It’s all true and by coming up with a good strategy for YouTube can not only communicate your message to potential customer but can also help improve your results in Google which will ultimately increase the web site traffic coming to your web site. Continue Reading →

6 Reasons You Should Use WordPress For Your Small Business

wordpress for small businessWordPress is a wonderful platform for small businesses to use for their web sites. Here are six reasons that you should consider if you want the most of your web presents for your small business. Continue Reading →

Local Business Internet Marketing Tips

If you own a small local business I am sure you know that it is very important to have some type of Internet marketing to help get new customers. These days potential customers turn to the Internet first when looking for a service that your company can provide. This usually means a simple search in Google to see what companies are available and what they look like on their web site. Don’t take my word for it, ask your friends and family where would they go to find a local painter, handyman, yard maintenance company or pest service? I would bet most would say Google! Continue Reading →

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