C and S Software

Local small businesses who do not take advantage of the Internet are missing the boat when it comes to promoting their products and services. Applying a few Internet marketing techniques can turn your web site into a lead generation tool providing you new leads and customers daily. This does not have to take a large amount of time and often enough this work can be outsourced while you are out performing the actual estimates and service calls.

Many businesses have taken the very first step of building a web site. Unfortunately many business owners stop there. Often times I hear complaints about low web site traffic and very little new leads being generated from their site.

More and more people are using search engines and the Internet to find local businesses. In fact, recent surveys indicate that more people are searching for local products and services on the web than in the “yellow” page books. Social networking systems like Facebook have millions of users. Local small businesses need to do a few things to take advantage of this. Here are three to get you started.

1. Adjust your web site to the ways people are searching for their services. That means optimizing the site pages each to the keywords your potential customers are typing in Google and other search engines to find the services you offer. This is called SEO (search engine optimization).

2. Record related industry videos and upload them to YouTube. Video is a great way for potential clients to find out about your business, get to know you, and showcase some of the work you have done for past clients. Google now owns YouTube so these videos often will come up higher in the search engine results than pages for the same keywords.

3. Start a Fan Page on Facebook for your business. Facebook is about people and interacting with each other. I can’t think of a better way to get the word out about your company and having others recommend to their friends.

If you are a small business owner, you need to apply these tactics now. This can make the difference in beating your local competition.

I just ran across this new affiliate marketing system called the Blueprint for Profitability. It’s looks pretty good to me and is a low cost option of $197 for the system (in comparison to the other subscription offers which charge you a hefty monthly fee). The author of this product Jeremy Palmer seems very real to me and I think this system is worth taking a look at.

Here are a few things that you will learn:

• Uncover profitable niches you can easily dominate
• Learn persuasion secrets that will prime your customers to buy
• Find hidden (profitable) keywords your competition is missing out on
• Unlock the keywords used to easily rank #1 on Google (alone worth the price of admission if this is true)
• Effortlessly build a sticky site that will keep search engines and customers coming back for more
• Master the sneaky social media tricks for quality backlinks, fast indexing, and tons of free traffic
• Learn about the 11 fatal mistakes to avoid when selecting a niche (this is very important if you are going to earn money on-line)
• Discover the 5 most important factors to consider for niche selection
• Secrets for attracting the RIGHT customers to your site, and how to avoid the tire kickers
• Forget everything you know about keyword research as I debunk popular keyword research myths
• 6 essential tips that will make you look like a copywriting pro
• How to develop a site from the ground up – without touching a single line of code or spending a dime
• Learn how you can attract thousands of highly qualified visitors to your site without spending a penny on advertising
• Discover a social media service that will help you get dozens of high quality links to your site with minimal effort

Most of the so called Internet marketing gurus talk at you. They tell you what you ought to do. They say things like… “create an AdWords account”, “setup a blog”, “make a YouTube video”, and on and on – with no examples or actionable strategies.

The Blueprint for Profitability is a hands-on video training course (and case study) that will take you by the hand through Jeremy’s personal formula for building five-figure affiliate sites – using NOTHING but free traffic. This Blueprint is unlike any course you’ve ever seen.

All of this sounds really good to me but you have decide if this course is right for you. Check out the video and below and click on the Buy Now button below if you want to give it a shot.

Creating an ezine newsletter is one of the most cost effective ways to market your small business on the Internet. Here are ten great reasons to start an ezine.

1. Very cost effective. By sending to your distribution list via email, you save on postal cost of a traditional newsletter sent via the regular postal mail. I would highly recommend that you purchase a service that is set up for managing mailing lists and newsletters.

2. By sending monthly or by weekly newsletters you are getting members on your distribution list to get to know and trust you. They may not be ready to purchase your product or service when they first came to your site but, may purchase after they have received your ezine for a number of months.

3. Allows you to increase traffic to your web site. By adding links to your ezine you can drive traffic back to your web site for readers to get more information.

4. Increase followers on social networking sites. If you use Twitter, Facebook or any other social networking sites, you can have a link to these sites in each of your newsletter editions. This will increase your exposure of followers or friends on these sites.

5. Easily advertise special pricing or deals on your products or services. By building your distribution list you have a captive audience that will be responsive to specials that you want to run to increase your sales.

6. No need to write articles yourself. If you don’t write articles use sites like ezinearticles.com to get free fantastic content for your newsletter.

7. Ability to poll potential clients and formulate new products or services. Have you thought about other related products or services you can offer? You can use your distribution list to act as a focus group to help you decide which ones would be of most value to them.

8. Help sell affiliate products. If you offer affiliate products related to your products and services an ezine can help you promote and sell them.

9. Identifies you as the expert in your chosen field. By sending a number of newsletters to your distribution list, your readers will realize you actually know quite a bit about what your chosen subject is. People are always looking for experts in very particular fields so you will be the one they think of first when they need a related product or service.

10. Search engine optimization. If you archive all of your newsletters on your web site, search engines such as Google will index them and your site will be indexed higher as a result. Generally speaking, search engines will index sites higher for a subject if they have many pages related to that particular subject.

There you have it. Ten top reasons why you should strongly consider creating a ezine newsletter. I highly recommended that you start a new ezine ASAP. It simply still is one of the best ways to market yourself or your business on the Internet.

A good tool to help market your business online is video. This does not have to be some fancy video that cost thousands of dollars. It could be yourself talking about a related subject of your business or showing some of your latest work that you completed. Once you have completed the video a fantastic way to get it out to the video sites is by using a free service called TubeMogul (http://www.tubemogul.com/). Check out the video below to learn more about TubeMogul.

I just found a great video on YouTube which gives a good explanation on what RSS is and why it is valuable to set up your web site with an RSS feed. Check it out!