What Is Search Engine Optimization And Why Do I Need It?
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SEO an Overview
The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.
There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages…
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.
The overall SEO involves:
o Attracting prospects to a web site
o that is properly designed to encourage visitors to browse like Web Site Design
o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
The overall SEO involves
o Attracting prospects to a web site
o That is properly designed to encourage visitors to browse like Web Site Design
o Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation
o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.
SEO Case Study
o Do you have any intent to sell your product yourself?
o Do you have any intent to sell this product through a traditional retail channel?
o Have you decided to sell this product via the Web?
o Determine What You Have To Sell
o Determine Who Already Needs What You Have To Sell
o Determine What They Will Pay For What You Have To Sell
SEO Guidelines -
o Obtain A Domain Name And Site Host
o Search Engine Marketing Through Links
o Search Engine Marketing Through Public Relations
o Search Engine Marketing Through Banners and Print Media
o Search Engine Marketing Through Strategic Relationships And Reciprocal Links
o Search Engine Marketing Through Email Discussion Groups And News Groups
o Search Engine Marketing Through A Bulk Email Program (Careful!)
o Measure Progress And Change Only One Thing At A Time
o Proceed to Search Engine Placement Tactics and Tools Page
Develop A Website Using These Principles:
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.
Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
1. It must showcase the need that your product addresses (public interest)
2. It must showcase the solution that you are offering.
3. It must provide instant gratification (for information and access to the solution).
4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.
5. Allow the visitor to buy your product (or, if a service, allow them to contact you).
6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!
7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.
8. Change the site often (at least once per week) to give users a reason to visit again and again.
9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.
10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.
11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.
12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8
